A tool starts with a problem. A problem encountered; an inefficiency; an inconvenience.

 

„Why don’t people understand how to use it?“
They’ll understand it.

„Why does it work like this?“
This is our expertise. We’ve tested it. It works.

„How did you come up with this?“
We employ user-centred methods, which provide real solutions.

 

Every day, we dive into the deep end. Search for what is important; what is feasible; what is realistic. We talk to you, we understand how you think, and know what you are trying to achieve. We guide your disparate thoughts into structure. We see you objectively through a variety of methods. All you need is a light push in the right direction. We’ll show you the way.

 

Of course, this service comes at a price. However, you’ll understand soon enough that this is not ordinary, for this is a solution; a remedy to your problems; an answer to your qualms. Your peers will see you and the cemented status that comes with it. You’ll connect; you’ll belong; you’ll be part of the future.

 

We move between worlds: between your and ours. We quickly pick up on what needs to be done. Through interviews; through observation; through putting you in the bigger picture. We create a vision of where you’ll belong. We form where you’re headed, with whom you’ll be connected, and give you the necessary means to execute it all. What went before is no longer important — it’s the new direction that counts. We bring system and order to the chaos previously encountered. What we decide to leave behind was surrendered for a reason. „Kill your darlings,“ as they say. Nothing that you need is missing. Trust us.

 

You call us innovators, designers, engineers, programmers, and — sometimes — artists. We see ourselves as intermediaries, between you and a better world. We push the human race and society forward in a way that people can comprehend. It isn’t necessary for you to understand every underlying particle, every decision decided upon. You’re a consumer of our insight in your psyche; your behaviours; your drives. You need not to worry any longer.

 

You don’t need to know our names. All that’s necessary is that you remember our brand.

 

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„I will say something about why to invent as well. Because you could see our work as experimental, or science fiction, or futuristic; but I would say – and others in the studio may not agree with me – that our design is essentially a political act. We design ’normative‘ products, normative being that you design for the world as it should be. Invention is always for the world as it should be, and not for the world you are in. By designing it, it’s a bit like the way the earth attracts the moon, and the moon attracts the earth just a tiny bit. Design these products and you’ll move the world just slightly in that direction.“
– Matt Webb¹